YOU “VE GOTTA HAVE HEART

GHS 35.00 GHS 32.00
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Caspian Outlet

About this product

Product Information

  • We all know that the definition for success in the corporate world is fairly straightforward. To be considered great, companies first need to turn a profit. For organizations in the social sector, however, the challenge is much bigger. To be truly effective, they must stay relevant and, above all, stay true to their mission. For the past thirty-five years, Cass Wheeler has ensured that the American Heart Association has fulfilled its calling to save lives and educate the public about heart disease by adopting some of the same strategies used in the for-profit sector.In You’ve Gotta Have Heart, he shows people at all levels of a nonprofit how to make sure their hard work really pays off. Using examples of some of the American Heart Association and others, Wheeler reveals the leadership skills that will help employees, volunteers, and board members excel at their jobs, becomegood role models, and build a more visionary, creative, and disciplined nonprofit organization. Readers will discover: why a mission statement is not the same as a sense of mission – the characteristics of successful nonprofit leaders – how to combine the nonprofit mission with the management lessons of the business world – how to define an organization’s core values and business model Filled with honest, practical, and thoughtful lessons from the author’s own experience, this book will ensure that nonprofits of every size continue to do great and be great.

Product Key Features

  • Format
    Hardcover
  • Language
    English
  • Publication Year
    2009
  • Number of Pages
    240 Pages

Dimensions

  • Item Length
    9.2in.
  • Item Height
    1in.
  • Item Width
    6.1in.
  • Item Weight
    19 Oz

Additional Product Features

  • Age Range
    17-17
  • Number of Volumes
    1 Vol.
  • Lc Classification Number
    Hd62.6.W49 2009
  • eBook Format
    Portable Document Format
  • Reviews
    “Plainspoken and straightforward, his words ring with pragmatism based on years of experience, success, and the occasional setback.” –Philanthropy News Digest, “For executives new to the nonprofit sector, this book is a must-read. For current executives, this book will be very helpful in preparing your organization for the future.” –Graziadio Business Report, “Plainspoken and straightforward, his words ring with pragmatism based on years of experience, success, and the occasional setback.” — Philanthropy News Digest, &”For executives new to the nonprofit sector, this book is a must-read. For current executives, this book will be very helpful in preparing your organization for the future.&” –Graziadio Business Report
  • Author
    Cass Wheeler
  • Table of Content
    C O N T E N T S Acknowledgments vii Introduction: Leading with Heart: A Purpose Beyond Profit 1 1: A Mission Statement Is Not the Same as a Sense of Mission 18 2: When Everyone Points North: Developing a Clear Decision-Making Framework and Business Model 37 3: The Power of a Breakthrough Goal 61 4: Break Out the Big Brass Brand 74 5: Bold Moves and Best Practices 102 6: Building the Best Staff 120 7: Inspiring the Best Work: Managing Nonprofit Employees 143 8: Recruiting and Guiding Volunteers and the Board of Directors 156 9: Influencing Public Policy: Nonprofit Advocacy and Lobbying 180 10: Heart-to-Heart Alliances: Becoming a Partner of Choice 198 Conclusion 219 Notes 221 Index 223
  • Copyright Date
    2009
  • Target Audience
    Trade
  • Topic
    Personal Success, Nonprofit Organizations & Charities / Management & Leadership, General
  • Lccn
    2008-046191
  • Dewey Decimal
    658/.048
  • Dewey Edition
    22
  • Genre
    Business & Economics
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